dei solitari pascoli ne la calma diffusa,
The poet was from Chiavenna and his poetry revealed a love of the local landscape and its mountains and valleys; on some occasions, he even wrote verses in the local dialect known as "chiavennasco". A professor of literature at Padua University from 1916, he resigned in 1938 in protest at the Fascist regime. His most famous collection is probably his first, Il Canzoniere delle Alpi published in 1895.
In doing a little research for this post I was thrilled to discovered that Giovanni Bertacchi was also involved in the production of a series of touristic postcards of Chiavenna as evidenced by some correspondence dated from 1933 in which he provided poetic captions for local views and sites. I've no idea if he was also involved in the production of this earlier postcard but I like to think that it may be a possibility! You can read more about those later postcards at Giovanni Bertacchi LibroWeb (in Italian).
The other aspect of this card that excited my curiosity when I first saw it on a market stall in Rome, was that it was posted to Treia, an exquisite hilltop village in the province of Macerata that I know rather well! I am always curious when I see upside down postage stamps on postcards too – was the sender adding a secret “I love you” message?
Find more vintage postcards over at Beth's postcard blog The Best Hearts are Crunchy and join other collectors on Postcard Friendship Friday.