Apart from the bizarre weather of last week, when it snowed in Rome for the first time in 24 years, this winter has been one of the wettest for years. In fact, I woke up this morning to the sound of rain, so I thought this 1942 Italian rainy day postcard issued by Milanese publishing giant Cecami would be a good choice today! The child is wondering from whence the big rain drop is coming even though he is under a big umbrella - “Donde viene il gocciolone, Se son sotto all'ombrellone”!
The postcard is uncirculated, but on the reverse the issue date is clearly marked as Luglio (July) 1942 and it bears the distinctive Cecami logo which is still in use today. I'm not usually a big fan of the overly cute in vintage postcards, but this card has such a beautiful range of colours and printing finish that I couldn't resist it. The printed area has a matte finish with a slight dull sheen if tilted to the light and the details of the crayoned drawing make it almost appear hand-drawn at very first glance, which makes me think some kind of lithographic printing method was used.
Whilst the initials M.M. - the only clue to the illustrator behind this artist signed postcard - appear on many Italian comic or humorous postcards of those years, I've been unable to discover anything more about the artist. I imagine that he or she probably worked in-house for Cecami – as always, if anybody has any further information then do drop me a line in the comments below.
Find more vintage postcards at Marie's Cpaphil Vintage Postcard Blog and join other collectors on Postcard Friendship Friday.