Monday, December 31, 2012

Buon Anno! Italian Lucky 13 Horseshoe Postcard


With 2013 very nearly upon us I thought this Italian vintage postcard would be an excellent choice to celebrate the New Year! Published by a company indicated only by the simple initials T.E.L. printed on the reverse with no further markings, this uncirculated card was probably issued during the 1960s.

The lucky horseshoe has been a popular motif on postcards since the early 1900s, although there has always been some debate as to whether the horseshoe should be depicted with the open end up or down. Elves (or Gnomes) also seem to appear on New Year's Eve cards with alarming regularity! Less common in English speaking countries, of course, is the appearance of the number 13 on a greetings card. Fear of the number 13 is very common amongst the superstitious in many parts of the world, but in Italy 13 is, in fact, considered a lucky number – so the number 13 set inside a lucky horseshoe carried by Christmas elves makes this New Year's Eve greeting card even more auspicious!

Happy New Year!
 
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Friday, December 21, 2012

Joyeux Noël – French Christmas Greetings Postcard from 1924


The prolific Paris-based company Lèo of Pradot was famous throughout the 1920s for its series of erotic images, which look rather innocent today, as well as hand-tinted real photograph postcards with the garish colours that seem to have been so popular at the time. Lèo postcards are still easy to find today and I couldn't resist this lovely example when I found it on a Rome market stall recently. Vintage postcards are a great documentary source of historical fashions and styles of dress and this is a simply wonderful example of a fashionably dressed women in the mid 1920s. With her short hair under a cloche hat, the lavish use of lipstick, and her drop waist wrap coat fastened with a large bow, she must have been quite the Flapper!

What seems unusual nowadays, perhaps, is that these vintage postcards featuring beautiful women were simply adapted to the festive season by the addition of a glittery Joyeux Noël overlaid over the original postcard. It was posted from Lier, Belgium on 24 December 1924.

Merry Christmas!

Check out the Vintage Postcard Store for more Vintage Christmas postcards!


Find more vintage postcards over at Beth's postcard blog The Best Hearts are Crunchy and join other collectors on Postcard Friendship Friday.

Postcard Friendship Friday

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