This is a vintage postcard blog entry with a difference! Today - 15 October 2010 - is Blog Action Day, when tens of thousands of bloggers from over 125 different countries around the world join together to write a post about one important topic. This year the focus is on water.
Nearly 1 billion people across the globe lack access to clean water, which inevitably leads to horrendous hardship, preventable diseases and even death. Of course, the sad truth is that almost all of us in industrialized countries are guilty at some time or another of water over-consumption in our daily lives. Whilst people living in the developing world face a water crisis, we consume far more than our fair share. The simple truth is that we can all make small changes that collectively make a huge difference: from turning off running water whilst brushing our teeth, to spending less time in the shower. And if we take a bath, let's keep the water level low, and consider re-using the water in our gardens before we let it all go down the drain.
This vintage French postcard was printed using the offset lithographic method - in fact the colours are very slightly out of register and it has a dull surface. It was imported from Germany and published by Rokat (Robert Kathmann of Leipzig), probably during the 1930s. Its image of an oblivious reader caught up in a gripping book whilst sitting in an overflowing bath seemed to fit very well with the water wasting theme of this post!
Blog Action Day 2010: Water from Blog Action Day on Vimeo.
Today is also Postcard Friendship Friday too of course!
Find more vintage postcards over at Beth's postcard blog The Best Hearts are Crunchy and join other collectors on Postcard Friendship Friday.